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Privacy Policy

Your privacy is important to us. This privacy policy is designed to, inform you about what information collects, why we collect such information, and how we use the information we collect. encourages you to review this page periodically for updates on how we protect your private information. If you have questions or concerns about policy changes, please contact us through our Customer Service Department at 1-905-944-0827 or e-mail us.

:: Agreement

By using this Web site, you agree to's privacy policy. This is our entire and exclusive privacy policy and it supersedes any earlier version. We may occasionally update this privacy policy. Your continued use of this Web site constitutes your consent to this privacy policy and any updates.

:: Collection and Use of Information

In general, you can browse our website without telling us who you are and without revealing any personally identifiable information. Personally identifiable information is any information that may be used to identify an individual, including, but not limited to, a first and last name, a home, billing or other physical address, an e-mail address, a phone number or other contact information, and a credit card number and expiration date. When you submit your personally identifiable information to us, you are consenting to the collection, use, and disclosure of your personally identifiable information by us, as set forth in this privacy policy.

It is our firm policy that does not sell, trade, or rent your personally identifiable information to third parties unless you have granted us explicit permission to do so.

:::: Communications : If you contact one of our jewelry consultants and provide them with personally identifiable information, or submit a request or inquiry through our Web site, we will use that information to respond to your inquiry or request and to provide you with any other additional information that we believe may be helpful or interesting to you. This may include information regarding our company and its products and services, such as promotions, surveys, contests, sweepstakes, or product and service updates.

If you place an order with, we will use your personally identifiable information to confirm your order, prevent and detect fraud or abuse, respond to your requests or inquiries, provide you with other administrative information regarding your order and provide you with any other information we deem helpful or interesting to you.

In addition to the uses set forth above, any personally identifiable information supplied to may also be used to improve and customize our Web site's content, layout, and services. By allowing us to know which countries our online customer are coming from and which browsers they prefer to use, for example this information, can allow us to improve upon and customize our public interactions to better meet our customer needs .

:::: Internal Use : We may compare and review your personally identifiable information for errors, omissions, and accuracy. We may also use your personally identifiable information internally to improve our marketing and promotional efforts, Web site content, and product offerings. Your personally identifiable information may also be used internally to conduct internal research on our users' demographics, interests, and behavior, and to better understand and improve the usability, performance, and effectiveness of our Web site and our marketing programs in general.

:::: Compliance with Law and Fraud Protection : At our sole discretion, we may collect and disclose any information, including personally identifiable information, that we deem necessary to comply with any applicable law, regulation, legal process, or governmental request. We may collect and possibly share personally identifiable information and any other information available to us in order to investigate, prevent, or take action against illegal activities, suspected fraud, and situations involving potential threats to the physical safety of any person, or as otherwise required by law. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

It may become necessary at some point for to share your personally identifiable information with third party partners, agents, and contractors. For instance, we must provide your name and address to a shipping company in order to ship your purchases to you,. Other third parties with whom we may share your personal information include web hosting companies, fulfillment companies (e.g., companies that fulfill product orders), jewelers, assemblers, data analysis firms, affiliates, third-party consulting or marketing firms, and e-mail service providers. Additionally, if you use a credit card or other financing alternative to place an order with, we will need to share your personally identifiable information with that credit card or financing company to confirm and process your order. These third parties only receive personally identifiable information if such information is needed to perform their function(s), and they are not authorized to use any personally identifiable information for any other purpose(s) other than the purpose(s) set forth by We only provide third parties with the minimum amount of personally identifiable information necessary to provide the requested service, product, or transaction.

:::: Special Events : If you choose to participate in one of our special events, such as a promotion, contest, or sweepstake, may share your personally identifiable information with those organizations participating in the applicable event. Typically, these third parties do not use your information for any other purpose other than to manage the event. In some cases these third-party partners may send you promotional materials regarding their products and services. In these cases, you will be given the opportunity to opt out, and to have your personally identifiable information withheld from that third-party partner.

If at any time you choose to enter a feedback contest and allow us to post your feedback on our Web site, we will remove your feedback from our Web site at any time if you send your request via e-mail.

Send this Product to a Friend : When you e-mail information about a product to a friend, both your and your friend's names and e-mail addresses are requested. This ensures that your friend will know that you have requested that send them an e-mail. Your and your friend's e-mail addresses will only be used for this purpose, unless permission is otherwise granted.

:::: IP Address : When you visit our Web site, collects your IP address to help diagnose problems with its server, administer and tune the operation of its Web site, analyse trends, track traffic patterns, gather demographic information for aggregate use, and to track the date and duration of each session within our Web site, among other things. Your IP address may also be used in combination with your personally identifiable information for credit fraud protection and risk reduction.

:::: Data Collection Devices, such as Cookies and Web Beacons : In some instances, may collect non-personal data through cookies, web logs, web beacons (also known as pixel gifs or action tags), and other monitoring technologies.

"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. We use cookies on certain pages of our Web site to, among other things, analyse our web page flow, measure promotional effectiveness, deliver more customized shopping experience to our customers, track visits from our affiliates and partners, and allow the use of our shopping cart. does not use cookies to store or collect any personally identifiable information. You are always free to decline our cookies if your browser permits; however, you may not be able to use certain features on the Web site if you do so. Web pages may also contain electronic images know as Web beacons. These Web beacons allow to count users who have visited certain Web pages or to deliver co-branded services. may also include Web beacons in its e-mail messages in order to determine whether the message has been opened or acted upon.

In addition to the technologies above, may use third-party advertising or content delivery companies to serve ads or images on our Web site or on other Web sites on the World Wide Web. These companies may use web beacons to place a persistent cookie on your computer. Doing this allows the third party to recognize your computer each time you visit certain pages or e-mails and compiles anonymous information. Information collected through these third-party advertising companies is anonymous.

The non-personal information collected is used to better understand and improve the usability, performance, and effectiveness of our Web site and marketing programs. We may share or transfer non-personally identifiable information with or to our affiliates, licensees, and partners. Where authorized by us, third parties may use's web log files, along with cookies, web beacons, and other monitoring technologies, to compile aggregate statistics on's behalf.

:: Links to other site

Our Web site may provide links to other third-party Web sites. These sites are outside our control and are not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) Web sites.

:: Security is committed to the protection of any personally identifiable information that you share with us. We utilize a combination of security technologies, procedures, and organizational measures to help protect your personally identifiable information from unauthorized access, use, or disclosure. One method we use is to store the personally identifiable information you provide on computer servers with limited access. Additionally, when we transfer sensitive personal information (for example, credit card information) over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology.

:: Children under 13 does not knowingly collect personal information from children under the age of 13. If we learn that we have collected personally identifiable information from a child under the age of 13, we will delete that data from our systems.

:: Personal information update

If the personally identifiable information has gathered from you changes or you would like to revise your information, we will gladly correct or update any personal data you have already provided to us. To request a change or update to your personal information, please contact us through e-mail.

:: Opting Out

To opt out of receiving communications from, you may select "unsubscribe" on our subscription status page and enter the requested information, or contact us through e-mail.